Milo Frank Wrote a small but powerful book back in the mid 80′s on communicating quickly and effectively.
In his younger years Frank worked as a motion picture agent representing many famous stars like Humphrey Bogart and Marilyn Monroe.
It was his job to not only communicate and sell the talents of many up and coming stars, but negotiate the the terms of their contracts as well.
Frank knew the spoken word. He knew that a man’s career lived or died by the way he used his words. I’d recommend anyone who is trying to sell an idea, a product, a service or themselves, pick up a copy of this classic. Read from a old master who looked at communication as an art form; who stressed even before the internet, the importance of getting one’s point across quickly.
More than ever in the fast paced world we live in, it’s important to master the art of the 30 second message.
