Sales managers are under quite a bit of pressure these days. “We’ve got to cut expenses!” is the natural reaction in times like this. Lean is good, but you’ve got to be careful that you’re not cutting out necessary expenses like sales training. During tough economic times, training is vital.
Your sales people still need to grow. They need to learn new strategies surviving in a recession. Training doesn’t need to cost fortune either. You can assign a book a month for your sales people to go through, and discuss it through a weekly teleconferencing. One hour week, and a few good books(you can get them cheap on Amazon) a month is really all it takes.The investment will pay back dividends while your competition is busy battening down the hatches.
