What’s the most exciting part about shopping? It’s that feeling of anticipation that’s generated right before every purchase. Fast-forward a couple of days, and the excitement of that purchase tends to wear off. In sales, you will face plenty of buyers remorse if you overinflate and overpromise. The key to limiting buyers remorse is to underpromise and over deliver. Successful selling has more to do with delivering excellent service than convincing your prospect that your service is excellent.
Pres. elect Obama ran an exciting campaign, full of energy, full of anticipation, but he may be faced with some intense buyers remorse given all the lofty promises that he’s made in this campaign. After all, government with all of its bureaucratic inefficiency, almost never delivers anything of quality.
