It’s a simple fact that most people underrate their own skills and abilities when it comes to their related fields. Especially when it comes to marketing those skills online. I have a friend whose knowledge of trains, particular “F” scale model is amazing. Even more amazing is his knowledge and skills as a machinist. He intended to create a co-op course teaching students machining basics-CAD (Computer Aided Drafting) and CAM (Computer Aided Manufacturing), but these plans have been delayed for various reasons.
I don’t believe they should be. I think he should take his mastery to the online market. Bigger audience; bigger profits. He could start with a simple WordPress blog site. and begin writing and publishing videos. He has an impressive machine shop already in his garage. He could create a small studio set with simple lighting effects. He could learn how to set up up by just spending some time on Bill Myers site.
He could start by posting videos to YouTube and linking back to his blog site. As he builds more content, he could then begin creating DVD courses and selling them through Kunaki. I have mentioned this idea to him, but I don’t think he’ll pursue it.
He wants to teach a skill. I’d like to see him teach a skill and make a huge profit in the process. Blogging gives anyone with a particular skill a way to build their status as a recognized expert. Gary Vaynerchuck is the best example of this. He’s creating a name by posting his wine tasting videos on his site.
