Viral Blogs

January 22, 2010

Anyone can create a blog and start writing content, but to have a blog that gets 4.5 million viewers a day like the People of Walmart , you’ve got to have something that people like and want to share. It needs to be the kind of content that makes readers forward and say “Hey, check [...]

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Not Your Average Job Hunter

January 6, 2010

I always enjoy reading about some of the unique marketing strategies job seekers are using to separate themselves from the herd of other applicants. Eric Romer landed a job at Headblade by putting up a website HireMeHeadBlade. Needless to say, he got the attention of company president Todd Greene who was looking for an innovative [...]

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How Blogging Gives You a Professional Edge

October 26, 2009

Are you looking to build your reputation as a recognized expert online? Here’s how….

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Refreshing Commercial

September 26, 2009

I don’t drink tequila very often but I like this commercial. It lays out the USP quickly. Shot glass built right in. Seth Godin explained this well a few years ago in his book Purple Cow His premise – Transform Your Business by creating  remarkable products and services that make others say “wow!”. A tequila [...]

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You Can’t Sell News in a Free World

September 15, 2009

A few weeks ago I mentioned that I had been reading ..actually listening to Chris Anderson’s new book Free: The Future of Radical Price.  Not long after I posted this, I read that Rupert Murdock announced Fox News would begin charging for their online news content. Mark Cuban had his own advice. He says go [...]

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Creating 3D Reports and Brochures for Your Site

September 1, 2009

I recently learned about a cool new site called Issuu.com from checking out Bill Myer’s site. Issuu allows self-publishers to upload their books, reports, and magazines onto their site for distribution.

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A Lesson from the Life of Legendary John Quade

August 21, 2009

Actor John Quade died this past week. He passed away quietly in his sleep at the age of 71. Most people could not tell you who John Quade was if you mentioned him, but once you saw his face, you’d quickly remember, “Oh, that guy”. That’s because Quade never was a true star. He was [...]

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Free is Really Free!

August 6, 2009

While traveling this week, I’ve had the opportunity to listen to Chris Anderson’s new book Free: The Future of Radical Price.  His assertion that it pays to offer free has never rang more true today. Free can be a powerful tool to sell your products, services and ideas to others. Case and point- after I [...]

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July Small Business Marketing Meetup

August 6, 2009

David Dutton, the Most Connected Man on the Internet was our featured speaker for the July Small Business Marketing meetup in Knoxville. David shares some of his own experiences in the world of internet marketing. Share and Enjoy:

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Growing Pains for LuLu

July 22, 2009

I remember in my early days as a sales rep I discovered something I never thought was possible- businesses that grow too fast can sometimes “shoot themselves in the foot”. I discovered this by witnessing a customer  who couldn’t meet the demand of it’s own customer base. This customer built fiberglass bumpers for 18 wheelers.  [...]

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