I don’t drink tequila very often but I like this commercial. It lays out the USP quickly. Shot glass built right in. Seth Godin explained this well a few years ago in his book Purple Cow
His premise – Transform Your Business by creating remarkable products and services that make others say “wow!”. A tequila bottle like this is something you don’t see every day, and Christopher Moltisanti (the actor) really zeros in on that – “What can your top do?……..Nothin.”
